Launching a business in NSW used to mean wading through confusing, complicated and time-consuming information. Small business owners faced significant barriers to starting, running or growing their business. Our response was to look at how we could remove the customer pain points and make the process faster and easier to understand.
Making Business Easier is a digital platform providing one central source of information and a free dedicated business concierge to help navigate people through small business requirements across three levels of government.
The service provides business owners with a trusted source of information, offers tailored guidance and a simple online dashboard to engage with government as they start their business journey. This is giving small business owners the confidence to open their business faster while saving them time and money.
For this initiative, Service NSW was a finalist in Australian Digital Transformation Agency’s 2019 Digital Awards in the category ‘Outstanding digital methodology or approach’, and in the ACS Digital Disruptors Awards.