The landing page is where the user finds out what they need to know upfront.
The purpose of the landing page is to give the user context. It will display on the agency site that leads to the transaction.
The user arrives at this page when they’re looking to do a transaction. They’re likely to arrive via a Google search or email link. A user should be able to find what they need to know about the transaction, and how to complete it.
This could include things like:
- what you will need
- payment methods
- other relevant information.
As a content designer, you’ll create this content. You'll be working with your product team and their research to inform what the user needs to know.
- Work with key stakeholders (such as partnering agencies or subject matter experts) to ensure your content is legal and factual.
- Draft the content using agency content guidelines so users have a consistent experience.
- Reach out to your website publishing team. Earlier is better than later. Let them know what content you’re working on and who from your team will edit and schedule its publication with them.
The landing page explains the entire transaction to a user. It serves as the front door.
By having a clear guide at the start, users know where they can return to for more information, or to start again.